Strong, lipstick-loving women always need a tried-and-true red in their collection. Fundamental is just that: our take on classic, cream ruby—with a hint of rose-gold finish. Punchy by day and a sexy choice for night; this hue is bold enough to frame the powerful words you speak—no matter when you’re wearing it.
Axiology’s deeply nourishing formula is comprised of all-natural ingredients that keep lips soft and kissable—for hours on end. The comfortable, long-lasting pigments maintain their rich color while providing continuous moisture. With a silky-smooth finish and safe, delicious elements, our lip line is made for the conscious and kind lipstick devotee.