Antonym Cosmetics was founded in 2010 by Miami makeup artist Valerie (Val) Giraud who sought to create a line of makeup and makeup brushes that were cruelty-free and gentle on the skin. According to Val, natural makeup doesn’t have to mean a natural look. This is why Antonym is both certified natural and organic and highly pigmented.
As a certified organic and natural brand of makeup, Antonym also chose sustainable materials for the packaging and our brushes, using bamboo.
Antonym is an eco-luxe brand that is growing a niche presence in the US market and abroad.